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  1. Product Placement on Report Cards
    Added Dec 06, 2007 by ablanco
    "The Campaign for a Commercial-Free Childhood is demanding that McDonald’s immediately stop advertising on children’s report cards. Last week, students in Seminole County, Florida received their report cards in envelopes adorned with Ronald McDonald promising a free Happy Meal to students with good grades, behavior, or attendance. The advertisement appears on report cards envelopes for students in kindergarten through fifth grade. The envelopes are used to transport report cards to and from home throughout the school year."
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  2. The Next Big Idea: Can Advertising Save Our Schools?
    Added Nov 20, 2007 by ablanco
    His idea: Turn educational achievement into a brand and market it to minority students as successfully as sneaker companies, video-game makers, and hip-hop clothing labels have marketed their stuff.
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